Operating out of Kansas city, Baldwin’s concept marries modern cuts with quality American manufacturing. The designer, Matt Baldwin, found there was a gap in the jean market and was craving to design something timeless. Starting with a menswear collection, he evolved into designing selvage denim for women also. At the flagship store, everyone from designers to production manager puts in hours at the shop to get a feel who the customer is and how they are wearing the brand. This helps for the natural progression of the image and products. These jeans can be found in top specialty retailers such as Barneys, American Rag and of course at Viens Avec Moi.