Tuesday, 18 March 2014

Comfort is key

I once came thisclose to purchasing a pair of maternity J Brands online because I couldn't think of a better idea than adding an elastic waist to a pair of already stretchy skinny jeans. I wasn't pregnant at the time, I was just in desperate need for some serious comfort-wear that was equally stylish.

We're really feeling this story here at VAM these days, comfort is key.

This is why we've started carrying lines like Bella Dahl and Salt Water Sandals. The level of comfort and practicality is only outdone by the cuteness.

The first of our new comforts is Bella Dahl, designed in LA (Oh hey, that's where we are this week, follow us on Instagram for updates!!), we started carrying this line last fall. Their soft denim shirts got us through the winter, and now we have a whole new selection of colourful shirts that are soft as a…well you know. Bella Dahl is a favourite of Alexa Chung, Taylor Swift, Zoe Saldana and Queen Bey herself!

The next item on our list to maximum comfort for maximum cuteness is Salt Water Sandals. Seen on the likes of uber-it-girl, Alexa Chung among others, Saltwater Sandals are special because they are completely waterproof and washable. A US shoe institution (They must be doing something right, they've been in business for 70 years!) Salt Water Sandals prides itself on offering amazing product that keeps its shape and colour after hours on the beach and a cycle in the wash.

So as you start to pack away your parka and prep your piggies for Spring, keep comfort in mind when working on your wardrobe this Spring, I know we are!! xo

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