Tuesday, 26 May 2015

Listen to your Mother (Denim)

If there’s one thing we can’t get enough of - it’s denim. But our favourite? Mother Denim. Founded by Tim Kaeding and Lela Tillem in 2010, this newer brand to hit the shelves can be recognized for it’s ultra-soft feel and perfect fit. Made using fine-quality stretch denim and cutting-edge fabric finishes, Mother offers a wide range of styles. Finally, a brand you can love and live in - one both you and your mother can approve of. 

Available at VAM Boutique are the “Looker Ankle Fray” ($189) in both black and white, and “The Dropout" ($198).

“Mother is a play on opposites. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy. The term winks at the double entendres of what is, arguably, the second most powerful word in the English language."

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