Saturday, 9 April 2016


“Feminine eclectic clothing that is effortless yet polished, providing day-to-evening versatility”

Although it may not seem like it after this week’s indecisive weather, warmer weather IS bound to come. So we couldn’t be any more excited to share with you a new line at VAM that just hit the floors: Heartloom.

Founded in 2009, Heartloom is a New York based brand that combines East Coast sophistication with a laid back West Coast style. This contemporary women’s clothing line is casual, modern and cool, focusing primarily on bohemian style, flowy designs. Picture vintage inspired prints, delicate (but not too delicate) dresses perfect for any occasion, lightweight shorts and knitwear with unexpected and beautiful detailing. 

These are the perfect items for the travellers, the festival goers and those who like to spend their spring/summer weekends wandering around town. So we’re sure you’ll love this new line as much as we do. Visit us in store to shop the collection - before your size runs out ;)

You can shop a number of items at our online store *, through our Instagram feed @vamboutique or visit us in store to see even more!

*Receive free shipping in Canada on all orders over $100.

Happy shopping - VAM xx


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